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CLIF Bar is the original energy bar made with wholesome ingredients that deliver energy. It’s the first bar they made, and it’s still everything they are about. 68 grams of energy composed of wholesome ingredients: oats, nuts, fruit and chocolate, depending on the flavor you choose. Healthy and good ingredients with the best raw materials and the best flavor. Every Clif bar is packed with a healthy mix of whole grains, protein and fibre, but not with fat.
Clif Bar is a different nutrition for the athlete who needs high quality energy to reach their goals. In one bar you have all the concentrated nutrients you need to perform well: carbohydrates, fiber and protein, plus vitamins. Wherever you are or whatever you do, these bars are made just for you and your adventure.
Clif Bar has its origins from 1990 when Gary Erickson, founder of the company, went for a 175 mile bicycle ride friend Jay. After eating several bars he realized he can do something better and more beneficial. Two years later, after hours and hours in his mother's kitchen, the first CLIF Bar became a reality. The name is a tribute to his father, Clifford, who started his passion for sports.
The 5 aspirations of Clif Bar are: Sustaining our business, sustaining our brands, sustaining our people, sustaining our communities, sustaining our planet. Sustaining its people, the company has been named the best place to work by Fortune and Outside magazines; sustaining their business, making it grow well and easygoing; sustaining their community, working at events and through the Clif Bar team, a community of more than 1,500 professional and amateur athletes; sustaining their brand, doing what the athlete really needs giving priority to the quality and taste; and sustaining the planet, using raw material of organic origin and maintaining its low environmental impact by reducing, recycling and composting.
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