{"title":"Giro","description":"\u003ch2\u003eGiro, pioneers in cycling safety\u003c\/h2\u003e\r\n\r\n\r\n\u003ch3\u003eA brand born out of a need for safety\u003c\/h3\u003e\r\n\r\n\u003cp\u003eAlthough its name might suggest Italian origins, Giro was born in the USA, founded by Jim Gentes, a designer obsessed with finding independent solutions to meet his own needs. And that's exactly what he did. In 1985, Jim designed and produced his own bicycle helmet, the \u003cem\u003eAdvantage\u003c\/em\u003e. It featured an aerodynamic shape designed to gain an advantage over the wind in an emerging sport at the time: triathlon. A year later, Giro presented the Prolight helmet, a lighter model, at the Long Beach Bicycle Show, returning from the event with 100,000 dollars in sales. It could be said that this helmet was the cornerstone of Giro's history, as it won over cyclists with its excellent \u003cstrong\u003eventilation system\u003c\/strong\u003e, \u003cstrong\u003elight weight \u003c\/strong\u003eand outstanding \u003cstrong\u003ecomfort.\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003eDuring the 1990s, the American brand continued producing some of the first helmets of their kind to appear in major cycling stage races. One of their wearers was \u003cstrong\u003eGreg Lemond\u003c\/strong\u003e, who won the 1989 Tour de France with the \u003cstrong\u003eAerohead helmet on his head.\u003c\/strong\u003e Greg managed to win the three-week Grand Tour by a margin of just eight seconds over the runner-up. Did he win those 8 seconds thanks to the helmet's lower aerodynamic drag compared with those worn by his rivals? We don't know, but it certainly must have played a part.\u003c\/p\u003e\r\n\r\n\r\n\u003ch3\u003eMore than just helmets\u003c\/h3\u003e\r\n\r\n\u003cp\u003eAfter the Aerohead, introduced in 1989, other helmets followed, such as the Air Attack and Roc Loc. Faced with the \u003cem\u003eboom \u003c\/em\u003ein the popularity of mountain bikes in the mid-1990s, Giro focused its efforts on designing helmets specifically for this new discipline. One example was the\u003cstrong\u003e Switchblade, the first modular helmet\u003c\/strong\u003e, which allowed an additional safety guard to be fitted to protect the jaw in the event of an accident.\u003c\/p\u003e\r\n\r\n\u003cp\u003eAs well as helmets, Giro decided to go further and create a range of high-quality \u003ca href=\"\/collections\/equipamiento-ciclismo?filter.p.vendor=Giro\"\u003e\u003cstrong\u003ecycling gear\u003c\/strong\u003e\u003c\/a\u003e accessible to all cyclists. Notable products include its \u003ca href=\"\/collections\/zapatillas?filter.p.vendor=Giro\"\u003e\u003cstrong\u003ecycling shoes\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"\/collections\/guantes?filter.p.vendor=Giro\"\u003e\u003cstrong\u003egloves\u003c\/strong\u003e\u003c\/a\u003e, thanks to their exceptional \u003cstrong\u003efit\u003c\/strong\u003e, the \u003cstrong\u003ecomfort\u003c\/strong\u003e they provide and the \u003cstrong\u003equality \u003c\/strong\u003eof their manufacturing materials.\u003c\/p\u003e\r\n\r\n\r\n\u003ch3\u003eGiro's authority\u003c\/h3\u003e\r\n\r\n\u003cp\u003eToday, Giro is \u003cstrong\u003eheadquartered in Scotts Valley, California\u003c\/strong\u003e and is one of the most recognised brands in the world of cycling. Its designers \u003cstrong\u003ework hard every day\u003c\/strong\u003e to achieve the best possible protection and safety in all the products they make.\u003c\/p\u003e\r\n\r\n\u003cp\u003eGiro stands out for offering products with \u003cstrong\u003eexcellent protection, safety and quality. \u003c\/strong\u003eIt also manufactures an \u003cstrong\u003eextensive range of products \u003c\/strong\u003efor different disciplines, including road cycling, MTB and even extreme sports such as skiing.\u003c\/p\u003e\r\n\r\n\u003cp\u003eRiding a bicycle is more than just a pastime or a fashion trend. As the cycling world continues to evolve and move forward, Giro will keep making everything needed to stay ahead of the game.\u003c\/p\u003e\r\n\r\n\r\n\u003ch2\u003eDiscover a wide range of the best Giro products at Santafixie\u003c\/h2\u003e\r\n\r\n\u003cp\u003eSometimes, such prestigious brands use highly innovative materials and technologies, which can make their products a little expensive for some people. But we have the solution to this problem. We have a dedicated \u003cstrong\u003esection\u003c\/strong\u003e featuring the \u003cstrong\u003ebest Giro brand offers and discounts\u003c\/strong\u003e, so you can get your hands on some of its products and enjoy them while riding your bike.\u003c\/p\u003e","products":[{"product_id":"calcetines-ciclista-giro-comp-racer-2016-negro-gris","title":"Giro Comp Racer Socks - Black","description":"\u003cp\u003eThe \u003cstrong\u003eGiro Comp Racer Socks\u003c\/strong\u003e in black are a must-have for any serious cyclist. 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