As director of the Felton paint company in 1993, Jordi Rubio decided to carry out a thorough market study of the situation in the paint industry. He carefully studied what other companies were offering and discovered a small neighbourhood shop in Barcelona that sold a significant amount of spray paint. The business caught Jordi's attention and he decided to visit it to explore possible collaborations.
On entering the shop, Jordi was shocked to see that the business was mainly dedicated to the sale of gardening products. The shop assistant was a young graffiti artist who was very popular in the graffiti community called Moockie. Working alongside him was his friend Kapi, another renowned graffiti artist from Barcelona. Their passion for art and drawing attracted other graffiti artists and became a point of attraction for other young people looking for sprays for the new urban phenomenon on the rise: graffiti. The gardening components took a back seat and sales of the coloured sprays skyrocketed.
Jordi Rubio quickly grasped the idea of the young graffiti artists and decided to start developing products dedicated to graffiti for his paint company. At the time, graffiti was considered vandalism and the idea of making sprays did not interest his colleagues at Felton. Rejection was not an impediment for Jordi, and together with his partner Miquel Galea, they decided to leave the company to found their own spray paint business: Montana Colors.
Montana's goal was to offer sprays in as wide a range of colours as possible and to defend the art of graffiti, which was considered an act of vandalism at the time. Before developing their sprays, they talked to various graffiti artists to get their suggestions and needs first hand. Thanks to them, they launched the first aerosol spray can manufactured with the intention of being used for graffiti.
Montana Colors products have improved over time since 1994 when the first spray dedicated exclusively to street art was launched. Later, in 1996, Jordi designed a new spray with a valve that stood out for its power and speed. Before launching this product on the market, he showed his invention to Moockie for him to try it out. Kapi, who was also present, exclaimed "how hardcore" when he saw the result. The reaction came from so deep inside him that Montana decided to name the sprays with this valve Hardcore.
A year after the launch of the Hardcore sprays, they also developed the Donut, a colour identification system in the shape of a washer that allowed the exact colour of the spray to be identified at a glance. This ingenious invention changed the way spray colours were identified.
But they didn't stop there, their latest release is Water Based sprays, which use the base paint from the spray can mixed with water for the purpose of using it as a craft spray.
Thanks to its wide range of colours and the spectacular finishes offered by Montana sprays, on our website we have an extensive catalogue of Montana Colors sprays so that you can customise your bike, handlebars and even your broomstick with the colour of your choice.
Choose the Montana Colors spray you like best and unleash that artistic streak inside you.