If there is one thing the Danes know well, among other things, it is rain. From November to February, it's really hard to see the sun and during autumn and winter it rains every third day. Rains was founded in 2012 with the aim of making the most of waterproof rubber, creating special clothing and accessories for intensive use in the rain.
The first product they launched was a distinctive poncho that offered perfect protection from the rain and a stylish design. In the following season, Rains expanded its catalogue with a more complete collection, including a variety of products such as jackets and backpacks.
Rains offers very distinctive and modern designs, which has helped it to carve out a niche in the urban cycling clothing market and in the avant-garde fashion sector. Although it is a small brand in comparison with other major competitors, Rains has been a source of inspiration for other brands, such as Zara. In fact, Inditex literally copied the design of one of Rains' mackintoshes. This led the Danish brand to take legal action in 2020 against Inditex, and the courts ruled in Rains' favour, forcing Zara to stop producing two of its outerwear items.
All Rains products are designed to withstand the most adverse weather conditions, such as rain or extreme humidity.
This is achieved by using a very light and strong polyester fabric that incorporates a highly flexible polyurethane coating. To join the fabrics together and guarantee maximum waterproofing, they use an innovative ultrasonic welding system. In order to achieve resistant and functional finishes, they use materials that improve resistance to cold, rain and high humidity conditions for the accessories and zips that adorn their various products.
Every product they manufacture is subjected to rigorous quality controls to guarantee maximum safety and quality.
Rains has opened several physical shops in iconic cities such as Paris, New York and London. Its distinctive shops are characterised by a carefully designed interior structure that is adapted to the brand's most emblematic features. The shops offer a modern and futuristic space that perfectly identifies the Danish brand.
If bad weather and rain are an impediment, so that you can't take your bike and move around the city, it's because you don't know about the unique Rains cycling equipment that we have available in our online shop. With their excellent products you have no excuse to cycle even when it's raining.
Also, if you need to carry your personal belongings and keep them well protected while cycling or riding around town during rainy days, check out the Rains cycling accessories available on our website and you will have the solution to your needs.