Giro

Giro, pioneers in cycling safety

A brand born out of a need for safety

Although its name might suggest Italian origins, Giro was born in the USA, founded by Jim Gentes, a designer obsessed with finding independent solutions to meet his own needs. And that's exactly what he did. In 1985, Jim designed and produced his own bicycle helmet, the Advantage. It featured an aerodynamic shape designed to gain an advantage over the wind in an emerging sport at the time: triathlon. A year later, Giro presented the Prolight helmet, a lighter model, at the Long Beach Bicycle Show, returning from the event with 100,000 dollars in sales. It could be said that this helmet was the cornerstone of Giro's history, as it won over cyclists with its excellent ventilation system, light weight and outstanding comfort.

During the 1990s, the American brand continued producing some of the first helmets of their kind to appear in major cycling stage races. One of their wearers was Greg Lemond, who won the 1989 Tour de France with the Aerohead helmet on his head. Greg managed to win the three-week Grand Tour by a margin of just eight seconds over the runner-up. Did he win those 8 seconds thanks to the helmet's lower aerodynamic drag compared with those worn by his rivals? We don't know, but it certainly must have played a part.

More than just helmets

After the Aerohead, introduced in 1989, other helmets followed, such as the Air Attack and Roc Loc. Faced with the boom in the popularity of mountain bikes in the mid-1990s, Giro focused its efforts on designing helmets specifically for this new discipline. One example was the Switchblade, the first modular helmet, which allowed an additional safety guard to be fitted to protect the jaw in the event of an accident.

As well as helmets, Giro decided to go further and create a range of high-quality cycling gear accessible to all cyclists. Notable products include its cycling shoes and gloves, thanks to their exceptional fit, the comfort they provide and the quality of their manufacturing materials.

Giro's authority

Today, Giro is headquartered in Scotts Valley, California and is one of the most recognised brands in the world of cycling. Its designers work hard every day to achieve the best possible protection and safety in all the products they make.

Giro stands out for offering products with excellent protection, safety and quality. It also manufactures an extensive range of products for different disciplines, including road cycling, MTB and even extreme sports such as skiing.

Riding a bicycle is more than just a pastime or a fashion trend. As the cycling world continues to evolve and move forward, Giro will keep making everything needed to stay ahead of the game.

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Sometimes, such prestigious brands use highly innovative materials and technologies, which can make their products a little expensive for some people. But we have the solution to this problem. We have a dedicated section featuring the best Giro brand offers and discounts, so you can get your hands on some of its products and enjoy them while riding your bike.