Sigma

Sigma Sports: Weaving the network of the cycling community

From humble beginnings to the top

It all started in 1992, when a small room was converted into a shop. From there, Sigma Sports has grown to become a recognised brand in the cycling world, with four giant shops across the UK. Founders Ian Whittingham and Jason Turner, two cycling enthusiasts and best friends, managed to turn their hobby into a successful business. They started out selling heart rate monitors and years later, they ventured into sponsoring high-performance athletes.

Full service for cyclists

Sigma Sports strives to enable more people to enjoy sport, so it offers products for cyclists of all levels and disciplines. Its cycling computers are ideal for those looking to accurately track their performance, providing accurate data on speed, distance and time.

In addition to cycle computers, Sigma Sports offers a range of smartwatches with state-of-the-art features, accessories such as high-visibility lights to ensure safety on the road, and tools to keep your bike in top condition. They also have a friendly and knowledgeable customer service team to provide expert advice both in their London and East Midlands shops and online.

Building a cycling community

But Sigma Sports' passion for cycling goes beyond their innovative products. Not just a bike shop, they organise staff-led social rides, state-of-the-art workshops with highly skilled mechanics and offer custom bike fitting sessions by professionals. They understand that cycling is more than a sport. It's a lifestyle, it's a community. Therefore, they have strived to become an epicentre of the cycling community.

Sigma Sports in Santafixie

In our online shop, you will find a wide variety of Sigma products to optimise your cycling experience, from cycling computers to sports watches, accessories, lights and tools. And best of all, we have a special offers section for you to enjoy Sigma Sports products at the best prices. Immerse yourself in the world of Sigma Sports with Santafixie and get ready for your next cycling ride in confidence and style.